Choose a brand and evaluate its user experience across touchpoints.

Map out the customer journey for a brand integrating key UX touchpoints.

Prepare a report analyzing a brand’s strategy and UX impact with metric suggestions.

Develop a storyboard that uses storytelling to enhance user engagement for a brand.

Identify and analyze 3 ads from competitors on Google, Facebook, or Instagram. Note what you liked and potential improvements.

Using keyword research tools, draft a search ad with headlines, descriptions, and keywords for your business.

Plan and storyboard one ad campaign including target audience, ad creative, and copy.

Choose a real or hypothetical ad campaign and propose three optimizations based on performance metrics.

Create a detailed report on an ad campaign’s performance, including recommendations for next steps.

Collect images of furniture styles and design elements that inspire you. Create a digital or physical mood board and write a brief description explaining your preferred style and why.