Create a brand purpose, mission, and value statement for a hypothetical or real brand.

Choose a brand and evaluate its user experience across touchpoints.

Map out the customer journey for a brand integrating key UX touchpoints.

Prepare a report analyzing a brand’s strategy and UX impact with metric suggestions.

Develop a storyboard that uses storytelling to enhance user engagement for a brand.

Task: Choose a room (e.g., kitchen or bedroom) and make a texture/material board showing the proposed surfaces and textiles.Submission Format: Digital or physical moodboard photoEvaluation Criteria: Creativity, material harmony, practical application

Task: Prepare a mini-presentation for a bedroom redesign, including layout, moodboard, and 1–2 visual mockups. Present it as if pitching to a client.Submission Format: PDF or recorded videoEvaluation Criteria: Clarity, visual style, presentation flow

Task: Write a 1-page proposal outlining the needs of a client looking to renovate a small studio apartment, including initial thoughts on style and function.Submission Format: PDF documentEvaluation Criteria: Clarity, attention to function and form, realistic idea generation

Task: Create a digital moodboard for a cozy living room using tools like Canva, Pinterest, or PowerPoint. Include color palette, furniture, and sample materials.Submission Format: Image or PDFEvaluation Criteria: Consistency, clarity of style, creative composition

Task: Sketch a room layout for a 12x10 ft bedroom with zones for sleeping, working, and storage.Submission Format: Digital sketch (e.g., Figma, floorplanner.com) or hand-drawn scan/photoEvaluation Criteria: Logical zoning, usability, use of available space